Why We Build Exclusively in Framer (And You Should Too)

We build exclusively in Framer because specialization produces better results than generalism. By focusing on a single platform, we deliver faster timelines, deeper expertise, and higher-quality websites than agencies that spread their attention across WordPress, Webflow, and Squarespace. For businesses evaluating a Framer web design agency, that depth of focus is the differentiator.

Most web design agencies list five or six platforms on their services page. WordPress, Webflow, Squarespace, Shopify, Wix — they will build on whatever you ask for. On paper, this looks like flexibility. In practice, it means you are getting a team that is adequate at many things and exceptional at nothing.

We took the opposite approach. Here is why.

How We Got Here

When we started Framer Websites, we worked across multiple platforms. A WordPress project here, a Webflow build there, the occasional Squarespace site for a smaller client. It was the standard agency model, and it worked well enough.

But we kept noticing a pattern. The Framer projects consistently produced better outcomes — faster delivery, fewer revisions, happier clients, and websites that actually performed. Not because we tried harder on those projects, but because the platform itself was better suited to the kind of work we wanted to do: design-forward, high-performing websites for businesses that take their web presence seriously.

The decision to go all-in on Framer was not a marketing gimmick. It was an honest assessment of where we did our best work. We dropped everything else and committed to building deep expertise on a single platform.

That decision changed everything about how we operate.

The Advantages of Specialization

Depth of expertise that generalists cannot match

When you build in Framer every day — not occasionally, not alongside four other platforms — you develop an understanding that goes beyond documentation and tutorials. You learn the edge cases. You know which animation approaches perform best on mobile. You understand how the CMS handles large collections. You have already solved the problem your client is about to describe.

Generalist agencies encounter each platform’s quirks intermittently. They solve problems from scratch because they have not built enough repetitions to internalize the solutions. A Framer specialist has seen it, built it, and optimized it — often dozens of times.

This depth translates directly into quality. Our designs are better because we know what Framer does exceptionally well. Our builds are tighter because we understand performance characteristics intimately. Our timelines are shorter because we are not learning the platform on your project.

Faster delivery without cutting corners

Our standard timeline for a full SaaS marketing website is 2-3 weeks. Landing pages ship in 5-7 business days. These are not rushed timelines — they are the natural result of a team that has eliminated the overhead of platform-switching.

When a generalist agency starts a Framer project, they spend time reorienting: reviewing documentation, remembering how the CMS works, looking up animation syntax. That friction adds days to every project. For us, there is no ramp-up. We start building immediately because we never stopped.

Better results through pattern recognition

After building dozens of Framer sites, you start to see patterns that only emerge through repetition. Which layout structures convert best for B2B landing pages. How to structure CMS collections so clients can actually maintain them. Where animations add value versus where they create distraction. What mobile responsive approaches survive real-world testing across devices.

This is knowledge that cannot be read in a tutorial. It comes from building, shipping, measuring, and iterating — over and over, on the same platform. Every project we complete makes the next one better.

What We Have Learned Building Dozens of Framer Sites

Here are the honest, practical lessons from our experience as a specialized Framer web design agency:

Framer is not the right tool for everything. We are upfront about this. If a client needs a complex e-commerce store with inventory management, we recommend Shopify. If they need a content-heavy site with 1,000+ articles and complex editorial workflows, WordPress is the better CMS. Specialization does not mean pretending your platform has no limitations — it means knowing exactly where those limitations are and being honest about them.

Performance requires intention, not just a fast platform. Framer sites are fast by default, but that does not mean you can ignore optimization. Image sizing, animation complexity on mobile, third-party script management — these still matter. The advantage is that Framer gives you a strong starting point, so optimization is about fine-tuning rather than rescue operations.

The CMS is the make-or-break feature. A beautiful website that clients cannot update is a website that goes stale within three months. We spend as much time designing CMS architecture as we do designing the visual interface. The collection structure, the field labels, the editing workflow — these determine whether the site remains a living asset or becomes a frozen artifact.

SEO is achievable on Framer, but it is not automatic. Framer supports meta tags, custom code injection, sitemaps, and clean URL structures. But it requires deliberate setup. We build SEO into every project from the start — schema markup, proper heading hierarchy, optimized images, and structured content. For content-heavy SEO strategies, we often pair Framer with a headless CMS for the blog, which gives clients the best of both worlds.

Animations should earn their place. Framer makes it tempting to animate everything. We have learned to be disciplined about it. Every animation should serve a purpose: guiding attention, revealing information progressively, or communicating a product feature. Animations that exist purely for visual flair slow pages down and distract from the message.

The Future of Web Design (and Why Framer Is Leading It)

The web design industry is shifting in a clear direction: away from developer-dependent workflows and toward design-led platforms that give creative teams direct control over production.

This is not speculation. The trajectory is visible in how the tools are evolving:

• Design and production are merging. The old workflow — design in Figma, hand off to a developer, wait, review, iterate — is being compressed. Framer lets designers work directly in the production environment. The design IS the website. This eliminates handoff friction and the inevitable quality loss that comes with translation.
• AI-assisted design is accelerating. Framer has been among the first platforms to integrate AI into the design workflow — generating layouts, suggesting components, and accelerating iteration. As these capabilities mature, teams that build in design-native platforms will compound the productivity gains.
• Performance is becoming a competitive advantage. As Google continues to weight Core Web Vitals in search rankings, and as users expect near-instant page loads, platforms that produce fast sites by default have a structural advantage. Framer’s static generation and CDN hosting deliver this without any optimization effort.
• Maintenance-free is the expectation. The era of accepting monthly WordPress maintenance, plugin updates, and security patches as normal is ending. Businesses are recognizing that website infrastructure should be invisible — not a recurring cost center. Framer’s managed architecture aligns with this expectation.

We bet early on this trajectory, and the results have validated the decision. The demand for specialized Framer agencies is growing because the platform itself is growing — and businesses are discovering that a specialist delivers a fundamentally different outcome than a generalist.

Is a Framer-Focused Agency Right for You?

Working with a specialist is not for everyone. Here is an honest assessment of when it makes sense and when it does not.

A Framer agency is right for you if:

• You want a website that looks and feels distinctive, not like a template
• You value fast delivery — weeks, not months
• Your marketing team wants to edit and publish content independently
• Performance and page speed matter to your business
• You want smooth animations and interactions without custom development costs
• You are a B2B company, SaaS startup, or professional services firm

A Framer agency is not the right fit if:

• You need a full e-commerce store with checkout and inventory
• You have 1,000+ existing blog posts that need complex CMS workflows
• You need deep WordPress plugin integrations that do not have web API equivalents
• Your primary requirement is the cheapest possible website

We would rather tell you upfront that Framer is not the right fit than take your money and deliver a compromised result. That honesty is part of what specialization affords — we know exactly where the platform excels and where it does not.

The Takeaway

Specialization is a trade-off. You narrow your scope in exchange for going deeper. For us, that trade-off has been overwhelmingly positive. Our clients get better websites, faster, with fewer revisions, at a competitive price point. We get to do work we are genuinely proud of on a platform we understand deeply.

If you are evaluating agencies for your next website project, ask them how many platforms they work across — and what that means for the depth of expertise they bring to yours.

Want to work with a team that lives and breathes Framer?

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Frequently Asked Questions

What is a Framer web design agency?

A Framer web design agency is a company that specializes in designing and building websites using the Framer platform. Unlike generalist agencies that work across WordPress, Webflow, and other builders, a Framer-focused agency develops deep expertise in Framer’s design tools, animation capabilities, CMS, and performance optimization. This specialization typically results in faster delivery, higher design quality, and better site performance.

Why should I hire a specialist agency instead of a generalist?

A specialist agency has solved your specific problems many times before. They know the platform’s capabilities and limitations intimately, so they build faster and produce better results. Generalist agencies divide their attention across multiple platforms, which means less depth on any single one. For Framer projects specifically, the difference shows up in animation quality, build speed, CMS architecture, and performance optimization.

How much does it cost to hire a Framer design agency?

Professional Framer website projects typically range from $3,000 for a landing page to $15,000+ for a full multi-page SaaS marketing site. Monthly hosting is $5-15/month through Framer’s plans. Optional retainers for ongoing updates and optimization range from $500-$2,000/month. See our pricing page for a detailed breakdown.

What types of businesses benefit most from Framer websites?

B2B SaaS companies, startups, professional services firms, agencies, healthcare organizations, and non-profits see the strongest results with Framer. These businesses typically need high design quality, fast load times, marketing team autonomy, and the ability to iterate quickly — all core Framer strengths. E-commerce businesses with complex checkout requirements and very large content publishers may be better served by other platforms.

Can I update my Framer website myself after launch?

Yes. One of Framer’s primary advantages is that non-technical team members can edit content, update images, and publish changes directly through the editor. We set up CMS collections and provide training documentation so your team can manage the site independently. For structural changes or new page designs, most clients work with us on an ongoing retainer basis.