Framer SEO: Everything You Need to Know

Framer supports SEO natively through built-in meta tags, automatic sitemap generation, clean URL structures, and fast page speeds. While it handles the fundamentals well, advanced SEO — like structured data, programmatic pages, and Core Web Vitals optimization — requires custom configuration or an experienced Framer developer.

If you are evaluating Framer as a platform for your next website, SEO is likely one of your biggest concerns. Can a design-first tool actually rank on Google? Will you sacrifice search visibility for better animations?

The short answer: Framer is a strong SEO platform — stronger than most people expect. But like any tool, the results depend on how you use it. This guide covers everything Framer handles natively, what requires custom work, and how to get the most out of Framer SEO for your business website.

Does Framer Support SEO?

Yes. Framer has built-in SEO features that cover the core requirements for search engine optimization. It is not a bare-bones design tool that ignores search — the Framer team has invested in making sites discoverable and indexable by default.

That said, Framer is not WordPress with a decade of SEO plugins. It takes a different approach: a leaner, faster foundation with fewer moving parts. For most B2B marketing websites, that is actually an advantage.

Let’s break down each SEO factor and how Framer handles it.

Meta Tags and Title Tags

Framer gives you full control over meta titles and meta descriptions on every page. You can set these in the page settings panel — no plugins, no extra configuration.

For CMS-driven pages (blog posts, case studies, team members), you can map meta titles and descriptions to CMS fields. This means every dynamic page gets its own unique meta data, which is critical for avoiding duplicate content issues.

What Framer handles natively:

• Custom title tags per page
• Custom meta descriptions per page
• CMS field mapping for dynamic pages
• Canonical URL tags (automatically generated)

What needs custom work:

• Advanced canonical overrides for cross-domain content
• Hreflang tags for multi-language sites (requires custom code)
• Meta robots tag customization beyond the default noindex toggle

Open Graph and Social Sharing

Framer supports Open Graph (OG) tags for Facebook, LinkedIn, and other social platforms. You can set OG titles, descriptions, and images per page through the same settings panel where you configure meta tags.

Twitter Card tags are also supported, so your content looks polished when shared across social media. This is important for B2B companies where LinkedIn shares drive meaningful referral traffic.

For SaaS websites with multiple product and feature pages, having unique OG images per page significantly improves click-through rates from social shares.

Sitemap Generation

Framer automatically generates an XML sitemap that includes all published pages and CMS items. The sitemap updates whenever you publish or unpublish a page — no manual regeneration required.

The automatic sitemap covers most use cases well. However, there are limitations:

• No sitemap customization — you cannot exclude specific pages from the sitemap, set custom change frequencies, or assign priority values
• No sitemap splitting — large sites with hundreds of CMS pages get a single sitemap rather than split sitemaps
• No image sitemap — Framer does not generate a separate image sitemap

For sites with fewer than 200 pages, the automatic sitemap works perfectly. For larger sites, you may want a custom sitemap solution, which an experienced Framer development agency can implement.

Page Speed and Core Web Vitals

This is where Framer genuinely shines. Framer sites are fast — often significantly faster than equivalent sites built on WordPress, Webflow, or Squarespace.

Framer’s performance advantages come from its architecture:

• Static site generation — pages are pre-rendered and served from a global CDN
• Optimized asset loading — CSS and JavaScript are bundled and minified automatically
• Image optimization — Framer serves images in modern formats (WebP, AVIF) at appropriate sizes
• No plugin bloat — unlike WordPress, there are no third-party plugins adding extra scripts to every page

In our experience building B2B SaaS websites, Framer sites consistently score 90+ on Google PageSpeed Insights for both mobile and desktop. Core Web Vitals — Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) — are strong out of the box.

Where Performance Needs Attention

Framer sites can still have performance issues if not built carefully:

• Heavy animations — complex scroll-triggered animations can increase JavaScript execution time and hurt INP scores
• Unoptimized images — uploading large images without compression still hurts LCP
• Third-party scripts — adding tracking pixels, chat widgets, and analytics scripts via custom code blocks affects load time
• Excessive fonts — loading multiple font weights and families adds to render-blocking resources

The key is intentional optimization. A well-built Framer site outperforms most platforms on speed. A carelessly built one will still have issues — just like any platform.

URL Structure

Framer uses clean, human-readable URLs by default. Pages get slug-based URLs (e.g., /about, /pricing, /services/landing-pages), and CMS items use their slug field.

You have full control over:

• Page slugs (including nested paths like /blog/post-title)
• CMS collection URL prefixes (e.g., /blog/, /work/)
• Custom 404 pages

Framer does not generate parameter-heavy or hash-based URLs, which is good for SEO. URLs are static and crawlable.

One limitation: Framer does not natively support 301 redirects from within the editor. If you are migrating from WordPress or another platform, you will need to handle redirects at the DNS or hosting level, or use Framer’s custom code options.

Structured Data and Schema Markup

Framer does not generate structured data (JSON-LD schema markup) automatically. This is one area where it lags behind WordPress, which has plugins like Rank Math and Yoast that auto-generate schema for every page.

To add structured data to a Framer site, you need to:

1. Write JSON-LD manually or use a schema generator tool
2. Add the schema via Framer’s custom code section (per page or site-wide)
3. Test with Google’s Rich Results Test

Common schema types for B2B websites include:

• Organization — company name, logo, social profiles
• ProfessionalService / LocalBusiness — for service-based companies
• FAQPage — for FAQ sections on landing pages and blog posts
• BreadcrumbList — for site navigation hierarchy
• Article / BlogPosting — for blog content
• Product / Service — for pricing and service pages

This is an area where working with a Framer agency that understands SEO pays for itself. Structured data is not glamorous, but it directly impacts how your pages appear in search results — rich snippets, FAQ dropdowns, star ratings, and knowledge panel data all come from schema markup.

Image Optimization

Framer handles image optimization well. When you upload images, Framer automatically:

• Converts images to WebP and AVIF formats
• Generates multiple sizes for responsive loading
• Lazy-loads images below the fold
• Serves images from its global CDN

What you still need to do manually:

• Alt text — Framer lets you add alt text to images, but it does not auto-generate it. You need to write descriptive, keyword-appropriate alt text for every image.
• File naming — name your image files descriptively before uploading (framer-saas-website-example.jpg rather than IMG_4532.jpg)
• Hero image sizing — above-the-fold images should be appropriately sized to avoid LCP issues

Mobile Responsiveness

Google uses mobile-first indexing, which means the mobile version of your site is what Google primarily crawls and ranks. Framer handles responsive design natively with breakpoint controls for desktop, tablet, and mobile.

Every Framer site we build at Framer Websites is designed mobile-first and tested across devices. Framer’s responsive tools are more intuitive than most platforms — you can adjust layouts, font sizes, spacing, and visibility per breakpoint without writing media queries.

Mobile responsiveness is not an area where Framer falls short. If anything, it is one of the platform’s strengths compared to WordPress themes that struggle with mobile layouts.

Framer SEO vs WordPress SEO

This is the comparison most people want. WordPress has been the SEO gold standard for years, largely because of plugins like Rank Math and Yoast SEO. How does Framer compare?

SEO Feature	Framer	WordPress
Meta tags	Built-in per page	Via plugin (Rank Math, Yoast)
Open Graph	Built-in per page	Via plugin
Sitemap	Auto-generated	Via plugin
Structured data	Manual (custom code)	Auto-generated via plugin
Page speed	Fast by default (static CDN)	Varies widely (host-dependent)
Core Web Vitals	Strong out of the box	Requires optimization
URL structure	Clean, customizable	Clean, customizable
301 redirects	Via code or DNS	Via plugin or .htaccess
Image optimization	Auto WebP/AVIF	Via plugin (Smush, ShortPixel)
Content SEO tools	None built-in	Readability, keyword density via plugin
Programmatic SEO	Via CMS collections	Via custom post types / plugins

The takeaway: WordPress has more SEO tools, but Framer has better SEO fundamentals. A well-configured Framer site with custom schema markup will rank just as well as a WordPress site — often better, because of the performance advantage.

Common Framer SEO Concerns (Addressed Honestly)

“Framer sites are JavaScript-rendered — can Google crawl them?”

This is outdated information. Framer generates static HTML that is fully crawlable by search engines. Google sees the full page content without needing to execute JavaScript. This is not a single-page app situation — Framer produces server-rendered pages.

“Framer doesn’t have an SEO plugin like Yoast.”

True, but Yoast is primarily a crutch for non-technical users. Its core features — meta tags, sitemaps, OG tags — are built into Framer natively. The advanced features (content analysis, keyword tracking) are nice-to-haves, not requirements for ranking.

“You can’t do programmatic SEO on Framer.”

False. Framer’s CMS allows you to create programmatic pages at scale — hundreds of city pages, comparison pages, industry pages, or use-case pages. You create one template, connect it to a CMS collection, and publish as many variations as you need. We build programmatic landing pages in Framer for clients regularly.

“Framer is just for designers, not serious business sites.”

Framer is used by companies like Linear, Pika, and hundreds of funded startups. The platform has matured significantly and is a legitimate choice for B2B marketing websites. Design quality and SEO are not mutually exclusive — a well-built Framer site delivers both.

How to Optimize a Framer Site for SEO

Here is our recommended SEO checklist for every Framer site we build:

1. Set unique title tags and meta descriptions for every page — including CMS pages
2. Configure Open Graph tags with custom images for key pages
3. Add structured data (Organization, FAQPage, BreadcrumbList) via custom code
4. Submit the sitemap to Google Search Console
5. Write descriptive alt text for all images
6. Optimize above-the-fold images for LCP — compress heroes to under 200KB
7. Minimize third-party scripts — only add what you need
8. Use heading hierarchy correctly — one H1 per page, logical H2/H3 structure
9. Set up Google Analytics and Search Console from day one
10. Monitor Core Web Vitals monthly and fix regressions

This checklist is standard for every project in our Framer website packages. SEO is not an add-on — it is part of the build.

When Framer SEO Needs Help

Framer SEO is strong for most B2B marketing websites. There are a few scenarios where you may need additional tools or a headless CMS approach:

• Large-scale content operations — if you publish 10+ blog posts per month, a headless WordPress backend paired with a Framer frontend gives you the editorial tools you need
• Complex schema requirements — industries like healthcare, finance, or legal may need extensive schema markup that benefits from dedicated tools
• Enterprise-scale programmatic SEO — thousands of programmatic pages may push against Framer CMS limits and require a different data architecture
• International SEO — hreflang implementation and multi-language content management require custom solutions in Framer

For the vast majority of B2B companies — SaaS startups, healthcare organizations, non-profits, and professional services — Framer’s native SEO capabilities combined with thoughtful custom work are more than sufficient to compete and win in search.

Frequently Asked Questions

Is Framer good for SEO?

Yes. Framer supports meta tags, Open Graph, automatic sitemaps, clean URLs, and delivers fast page speeds that improve Core Web Vitals. It handles SEO fundamentals natively and allows custom structured data via code blocks. For most B2B websites, Framer SEO is on par with or better than WordPress.

Does Framer generate sitemaps automatically?

Yes. Framer auto-generates an XML sitemap that includes all published pages and CMS items. It updates automatically when you publish or unpublish content. For most sites, the automatic sitemap is sufficient. Larger sites may need custom sitemap solutions.

Can Google crawl and index Framer websites?

Yes. Framer generates static HTML pages served from a CDN. Google can crawl and index every page without executing JavaScript. Framer sites are not single-page apps — they produce fully rendered HTML that search engines read natively.

How does Framer compare to WordPress for SEO?

WordPress has more SEO plugins and content analysis tools. Framer has better performance fundamentals — faster load times, stronger Core Web Vitals, and cleaner code. With proper configuration (structured data, meta tags, sitemap submission), a Framer site ranks just as well as WordPress for most search terms.

Does Framer support structured data and schema markup?

Framer does not auto-generate schema markup. You need to add JSON-LD structured data manually via Framer’s custom code section. This requires SEO knowledge or working with a Framer agency that handles technical SEO. Common schema types like Organization, FAQPage, and BreadcrumbList can be added to any Framer site.